Learning Google Tag Manager Fundamentals
Google Tag Manager (GTM) is a web-based service that connects you to the largest database of domain names, trademarks, logos, images, and keywords associated with your chosen business. This powerful service gives you real-time access to the most comprehensive resource pool available to the online marketing community. Google Tag Manager (GTM) is easy to understand and uses a straightforward interface for its customers and clients. In this brief tutorial, I’ll share with you the top five Google Tag Manager fundamentals that will help you get started quickly and easily. If you keep these five Google Tag Manager fundamentals in mind, you’ll be well on your way to achieving your marketing goals.
Google Tag Manager Fundamentals gives you an overview of Google’s central tracking codes and tools such as Google AdWords and Google Analytics. You get a basic understanding of how they work and what can be done with them. If you’ve never used tracking codes or other Google tools before, this article will give you a good introduction.
The first one of the Google Tag Manager fundamentals is the use of tags to build effective marketing campaigns. A tag refers to a short keyword or phrase. These are then grouped into sets of related keywords. When someone enters one of your keyword phrases into a search engine, a set of related matching ads are automatically shown. These ads are built into Google’s ad system and you can easily create custom ad groups to target specific audiences.
The second Google fundamentals you need to know is how to search through the Google database to find your ideal keywords. You do this by entering the set of keywords you want to be tracked. You then see how the ad matching system works and how you can arrange your ads to target the people who are most likely to purchase the item you’re promoting.
The third Google fundamentals you should know is about the data layer and how it helps you get more out of Google AdWords. The data layer is an important part of Google AdWords and it’s built into the Google Tag Manager system. The data layer stores all of the data you collect on your customers and allows you to make smart guesses about where to advertise next. It also stores data on your competitors so you can make smart decisions about pricing and placement. This layer is an integral part of Google AdWords and by mastering the principles of Google Tag Manager you’ll be able to get the most out of your Google AdWords campaign.
The fourth Google fundamentals you need to know deals with the tracking of clicks. Tags are used by Google AdWords to tell you how many people are clicking on your advertisements. The Google Tag Manager system is built into this tracking system so you can easily view your click-through rates and ad placement information with just a few clicks.
The last two Google fundamentals you have to master involve the use of the data layer and the one manager account you’ll need to manage your tags. The data layer will collect and store all of your customer data while the manager account manages your ad placement and your keywords. This manager account you’ll need is one account you create using the Google Tag Manager program. You create it after signing up for the course and then assign a specific keyword ID to each ad group. Once these groups are created, you can move them around using the one manager account to manage them.
These are the basics of Google Tag Manager. The one thing you will focus on throughout the Google Tag Manager Fundamentals course is tracking your campaigns. You’ll learn what to track, how to track it, and why it’s important to track everything. This will give you a deeper understanding of how your campaigns are performing and where they need to go next. The last thing you’ll focus on in the Google Tag Manager Fundamentals course is implementing your tracking system so you can optimize your Google AdWords campaigns.